Consumer Buying Decision

Performance Element

Activities/ Tasks

Timeline (In Months)

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Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

1.

Print advertisement posted

1. Finalize the product to be advertised

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1. Select the appropriate newspaper medium to post the advertisement

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1. Decide on type of advertisement (High Involvement or Low Involvement)

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1. Receive the advertisement design from the advertising agency

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1. Personal verification of the design

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1. Getting approval from the supervisor

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1. Finalize the date of publication

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1. Provide the design to the publisher

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Employee

Supervisor

Performance Element

Activities/ Tasks

Timeline (In Months)

S.N

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2.

Promotional Campaign scheduled

1. Choose the type of promotional campaign

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1. Select month to schedule the promotional activities

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1. Get approval from the managers and Finance Team

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1. Design the advertisements, and necessary posters through advertisement agency

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1. Receive the advertisement design from the advertising agency

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1. Verification of designs from the supervisor

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1. Publish the promotional campaign (During Dashian & New Year)

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