Marketing Plan: Phase I

University of Phoenix

MKT/421

March 26, 2012

Marketing Plan: Phase I

When introducing a new product idea to any company, it is vital to know the company as well as be able to present the product with a marketing plan. A marketing plan is can be a "standalone document or as part of a business plan" (Ward, 2012). The marketing plan is a communication guide to customers of the value of the products and services.

Organizational Overview

Founded by Sam Walton in 1962, Wal-Mart has more than 10,130 retail stores in 27 countries. "With fiscal year 2012 sales of $443 billion, Walmart employs 2.2 million associates worldwide" (WalMart, n.d.). Wal-Mart is a multi-service center offering many products to their customers. Here customers can purchase clothing, household products, automotive products, automotive services, groceries, furniture, toys, and many other items.

In the four decades that Walmart as be around the company has receives numerous awards and recognition. In 2011 the company was awarded the following awards just to name a few:

* Named #2 company in DiverstiyBusiness.com "Top 50 Organizations" for Multicultural Business Opportunities

* Walmart's Leadership on the Move Series Named to the list of 2011 International Innovation in Diversity Awards by Profiles in Diversity Journal

* Corporate Environmental Excellence for Walmart Canada - The International GLOBE Foundation

* Top 50 Companies for Executive Women - National Association for Female Executives (NAFE)

* Best Corporate Governance for Walmart de Mexico y Centroamerica - Euromoney

Walmart purpose is to provide items to customers at an affordable price. This is so important to the organization that Walmart will price match competitors prices if it is lower than the current listed price. Sam Walton vision was to save people money to help them live better. According to Wal-Mart, (n.d.) "It's the focus that underlies everything we do at Walmart."

New Product Description

SWOTT

Marketing Research Approach

Segmentation Criteria

Differentiate

Conculsion

References

http://walmartstores.com/aboutus/

Ward,

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