Means End Analysis - Little Caesar’s Pizza

Means End Analysis

Little Caesar’s Pizza

Concept: Changing Little Caesar’s brand image by changing logo and marketing style

Target audience:

By changing Little Caesar’s brand image to more than just a quick place to pick up a pizza we hope to gain more customers that prefer the more dine in and better designed stores. There are probably a large group of customers who do not get their pizza from little Caesar’s based on the low quality of the store and they just know it as a cheap place to you can obtain a pizza very quickly. We would like to keep that as an option, but overall we would like to enhance the customer experience by creating better quality stores and giving the customers the option to dine in the stores if they choose. Also, we believe the logo is old and tired. Changing the logo would help customers know we are making a change to the company. The little cartoon Caesar gives off and low quality image so we would like to change that.

Means-end-chain:

Attributes

• Still fast way to get pizza

• Enhanced customer experience form redesign

• New logo enhances interest

• Dine in gives a different social option

Functionality

• Still satisfies hunger

• People could come eat and sit down

• Still most convenient

Psychological

• Better customer experience

• Thought of the quality of store will go up

• People will feel like they are eating at a better place

Value

• Still low cost place to get pizza

• Better atmosphere

Major Selling Idea

Basically with this idea we plan on increases the overall perception of Little Caesar’s. Right now I think people have one mindset about Little Caesar’s as it’s a cheap and quick way to get a decent pizza. The stores are kind of low quality and customer service has been low based on reviews. We hope to get people to start thinking about Little Caesars in a better way and give the customers a better overall experience.

Support

Many reviews we have seen have showed customers not liking the quality of the stores, and have had bad customer service. We place on enhancing the quality of these stores and make sure we train our employees to adequately meet the customer’s needs. Changing the logo will also attract new customers because they will connect that with the new image we are trying to portray.

Atmosphere

- Finding a way to enhance the atmosphere to make it more enjoyable to dine inside the restaurant.

Attributes:

- Creates an environment where people want to come in and eat rather than pick up and leave.

- Revamps the style.

- Make

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