Pizza Hut Swot Analysis

Strengths (S)

Weaknesses (W)

1. strong universal image

1. Negative publicity

2. successful customization

2. Unhealthy food menu

3. food attract of varieties people

3.High employee turnover

4. franchisee network

4. Low differentiation

5. excellent presence online and offline

5. Legal action

6. strong advertising

6. Facilities of outlets

7. motivation level of staff is high

7. Extra delivery  service charge

8. first Pizza restaurant chain in Malaysia

8. social trend

9. Strong financial performance and position

9. Internal factor among the franchisees

Opportunities (O)

SO Strategies

WO Strategies

1. Growing demand of fast food industry  

1. Introducing new menus with nutritious ingredients

( S1, S6, S9, O5, O6)

1.Minimizing the negative publicity

 (W1, O9)

2. New technology for ordering food

2. R&D team can create new product

(W4, W8, O4, O5)

3. Advertisement of unpopular product

2.providing new products with low cost and diverse taste

( S2, S6, O1, O4, O9)

4. Diverse taste and needs of customers

3. Innovations such as app and online ordering system for ease of order and acquiring food

( S9, O1, O2)

5. Increasing demand for healthier food

6. Growing interest in organic food interest by consumers

7. set up free wi-fi

8. operate 24 hour for certain outlet

9. low cost menu if preferred by large number of customers

Threats (T)

ST Strategies

WT Strategies

1. Strong competition

1. Using brand name to attract more customers

1.Minimizing the uses of Trans Fat

(W2, W8, T9)

2. Substitute product

( S1, S2, S3, S6, T1)

 2.Increasing the salary and have more training for their employee  

(W3, T1)

3. Economic changes

2. Providing new products focus on healthy foods to gain more customers and create new image for fast food for health

4. Rising price of raw materials

( S2, S6, T9)

3. Maintaining customer loyalty would maintain sales

( S1, S2, S3, S6, T1, T5)

5. Changes in consumer preference and taste.

6. Attractive market for new entrants

7. 6% for GST will be implemented on 1 April 2015

8. ageing demographic

9. Health conscious people

10. Law issue