Mission and Vision

Mission and Vision

Daimler Financial Services is operating its business under the vision of "being the first-choice provider of financial services for our dealers and customers in close partnership with the automotive brands."

In order to get succeed in this vision it is following the mission of

* helping to support sales and to contribute to Daimler's financial success, and

* creating value added for our customers, our dealers, and our vehicle brands,

* Providing rewarding opportunities for our employees and communities

Business units

DFS offers five types of products and services to its customers:

1) Financing -the company issues loans so that purchasers pay monthly installments due to the financing contract for obtaining ownership of the vehicles. Customers have right to pay through various down-payment schemes and financing period. DFS's most popular financing service is balloon-payment packages with monthly rates. These packages give two choices for the customers: at the end of the payment period customers can return the vehicles back to the DFS and finance the remainder loan or pay for it at once to keep the vehicle.

2) Leasing. In leasing customers have to pay for using the vehicles and return them to the DFS when the usage period finishes.

3) Insurance - offers for coverage of Daimler production facilities in different kinds such as motor insurance, GAP insurance, payment production insurance, and etc.

4) Fleet management -includes vehicle maintenance, driver management, speed management, safety and health management.

5) Investment products and credit cards - are provided in the selected markets and are offered in close cooperation with Daimler Group auto brands. Moreover, Mercedes-Benz Bank offers various types of banking products such as savings plans, daily cash accounts, fixed interest rate accounts, deposit products in Germany.

Strategy

DFC as a customer relationship focused company strives to make a long term network with its customers by gaining new customers and raising the loyalty of existing ones. It offers loyalty programs such as addressing to the customers before their contracts over the deadline and they get "offer to loyalty". This table presents other types of customer satisfaction orientated programs of DFS.

*Its share in the total revenue of Daimler:2008 (9%), 2009 (15%), 2010 (12%)

In 2008 The Daimler Financial Services was awarded for the high quality of customer and satisfaction in the certain countries such as Germany, US and UK.

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