Pepsi America
Essay by Bailey Brooks • March 28, 2016 • Case Study • 310 Words (2 Pages) • 1,658 Views
- What drove PepsiAmericas to adopt a more aggressive attitude towards the utilization of transaction data to run the business?
- 2009 recession
- The product line multiplied in a short period of time
- Declining US market for soft drinks
- Chains like walmart, cvs, gas stations preferred high centralized agreements and contracts
- What investments in information management capabilities were taken in this regard? Why were they obtained and how did they actually contribute?
Information System Investment | Information Management Need | Contribution of the System in Operation |
Customer relationship management system | Facilitate the capture and retrieval of qualitative information concerning individual customer relationships within the new customer serving structure | Capture the details of the interactions with customers and document past meetings and contract negotiations |
SCM system | The need for a complex three tiered distribution platform | Allowed PAS to navigate and optimize 3 tiered platform |
Supply chain management | Better enables the management of bottling and distribution | Helps with integrating its core |
- Establish for yourself a picture of PepsiAmericas before and after the decision to exploit the use of information to inform business processes across the enterprise.
PepsiAmericas Before Its Investment in BI | PepsiAmericas After Its Investment in BI |
Operations:
| Operations:
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Management and Control:
| Management and Control:
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Planning, Corporate Learning, and Innovation:
| Planning, Corporate Learning, and Innovation:
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