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Pink Gym

Essay by   •  November 11, 2011  •  Case Study  •  694 Words (3 Pages)  •  1,501 Views

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PINK GYM

Women only gym

Business Plan

Megan Owner

10566 HWY 421 North

Milton KY 40045

United States

(555)555-5555

Kychik55@aol.com

Table of Content

Executive Summary.......................................................................................3

1. Business Description..........................................................................4

2. Products and Services........................................................................5

3. Marketing Strategies and Sales........................................................6

4. Management.......................................................................................7

Executive Summary

Business Description

We are a women's only gym that is located on 5th and mulberry. We provide women with the opportunity to work out in a safe and comfortable environment.

History

This business is being started for all the women in the community that are ready to get fit and feel more comfortable working out with other women that are looking for the same results. I believe that it is important for women to feel comfortable about work out and not feel like they are being watched. More women would work out if they didn't have males in the gym with them.

Location and Facilities

Pink Gym is located at 5th and mulberry which is right outside city limits and is in a quiet neighborhood. The building is a leased building that up in five years. The lease is a renewable lease. The only concern that may come up is the fact that it is only a two lane highway outside of the building so traffic may be a concern.

Owners

Pink gym is a family owned business.

 Megan Gilley: Owner- business major for Keiser University FL.

 Kara Gilley: Trainer- fitness trainer for 5 years.

 Laine Gilley: Daycare coordinator- k-12 teacher at a local school.

 Jackie Gilley: Fitness instructor- teaching classes such as turbo, tabata, zumba, etc.

Products and Service

Products

 Treadmills

 Free weights

 Ellipticals

 Bikes

 Stair steppers

 Strength circuits

 Multi stations

 Bench and rakes

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