Effective Marketing Strategies Startups Essays and Term Papers
1,409 Effective Marketing Strategies Startups Essays: 251 - 275 (showing first 1,000 results)
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Identify Key Theories, Generate Critical Analysis on a Specific Aspect of Marketing Theory
Identify key theories, generate critical analysis on a specific aspect of marketing theory Research Use of literature and evidence Has developed and justified own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed Discussion The topic was clearly defined and the focus of the argument identified Has clearly defined the topic and the focus of the argument detailed comprehensively and imaginatively Knowledge of theory and adequate examples applied
Rating:Essay Length: 315 Words / 2 PagesSubmitted: September 19, 2011 -
Fresh Market by Ray Berry
Introduction Agenda History The Fresh Market was founded by Ray Berry and his wife Beverly. They got started in March of 1982, in Greensboro, North Carolina. Their dream was to develop a grocery store that brought back the feeling of open European style markets. They wanted to be different from all the other conventional grocery stores. So, they developed a gourmet supermarket that specialized in offering fresh, unique and hard to find products. They started
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: September 21, 2011 -
Advertising and Promotion - the Effectiveness of one Chocolate Brand's Communication
Question An important aspect of developing effective communication requires an understanding of the receivers' response process. Assuming you are typical of the receiver, evaluate the effectiveness of one chocolate brand's communication effort (a print ad ) based on a review of alternative response hierarchies, information processing and advertising planning models that the brand might have adopted. Explain alternative approaches that this brand could use. Advertisement Content The function of all elements of the integrated marketing
Rating:Essay Length: 1,891 Words / 8 PagesSubmitted: September 21, 2011 -
Operation Christmas Child Marketing Audit
Executive Summary Operation Christmas Child (OCC) is one project of an international Christian relief organization headed by Franklin Graham called Samaritan's Purse. It collects shoeboxes full of gifts and delivers them to children living in desperate situations around the world. OCC has collected over 86 million shoeboxes since 1993. OCC collects shoeboxes in eleven countries and distributes them in 139 countries. (Operation Christmas Child, 2011) OCC's external environment has challenges and opportunities. Rising unemployment rates
Rating:Essay Length: 430 Words / 2 PagesSubmitted: September 22, 2011 -
Essilor's Strategy in India
Some ways are to control the costs: 1. By using liquefied petroleum gas instead of diesel vans: Gas is cheaper than diesel and the pollution of gas is less than it of diesel. Also Essilor can work with oil companies in India that oil companies can provide sound price and Essilor allows to use its vans to hang on oil companies' banners. 2. By decreasing the cost of vans by 15% to 20% through bargain
Rating:Essay Length: 637 Words / 3 PagesSubmitted: September 22, 2011 -
Digital Marketing: A New Mantra for Pharmaceutical Marketing
Abstract: Information Technology has made a significant impact in every possible industry. IT revolution has made conventional concepts look unconventional and abstract and tacit knowledge take tangible meaningful forms, applications and has opened a whole new way of communication. It has connected the world in multiple ways. With various digital marketing platforms there are multiple options available and most importantly the communication process has become two ways as against one way in past. This paper
Rating:Essay Length: 1,081 Words / 5 PagesSubmitted: September 22, 2011 -
Critical Evaluation - Blue Ocean Strategy
Risk associated with being first mover(entry order). 1. Being overtaken by 2nd mover Facing market risk - market not formed yet Customer uncertainty and extended time for adaptation Charles Stack 1st online book store lost its market share for Amazon.com invest highly in R&D and marketing cost Follower strong product positioning, pricing and heavy promotion firm has to be aware of fast, aggressive and imitating followers that will neutralize all the firm's efforts and investments
Rating:Essay Length: 2,372 Words / 10 PagesSubmitted: September 23, 2011 -
What Makes an Effective Leader
Every job has a leadership position within its organization. In order to be a leader it requires that the leader be effective in motivating staff to get the job done efficiently and effectively. A leader should possess qualities such as patience, integrity, analytical skill and good communication skills. When communicating to a group a leader must be able to communicate directions clearly, so the people he or she is leading are able to get the
Rating:Essay Length: 467 Words / 2 PagesSubmitted: September 23, 2011 -
An Organization Does Not Need Any Strategy If It Is Not in a Competitive Situation
I'm going to try to give my opinion about the validity of this claim, and also I'm going to answer the questions which have been done in parallel. From my point of view this claim is not true, and I will try to justify it. This sentence contains two words which are very important to understand my argumentation. These words are "competitive situation" and "strategy". I will explain one by one. We know that a
Rating:Essay Length: 830 Words / 4 PagesSubmitted: September 24, 2011 -
Drawing on the Literature, Outline the Key Factors That Influence the Effectiveness of a Group
According to Robbins et al. (2006 p. 488), a gathering of two or more individuals, who, through communication and mutual support, trying to achieve common objectives is define as a group. Groups are integral to an organisation as they are utilised to achieve organisation objectives in the best way possible by being effective and efficient. Groups are important in helping an individual to achieve his/her targets and maintaining social interaction. (Shockley-Zalabak 2006 p. 188) By
Rating:Essay Length: 1,330 Words / 6 PagesSubmitted: September 24, 2011 -
Ways That Marketing Can Intervene in the Process of Consumer Socialization to Achieve Future Sustainable Outcomes
Suggest ways that marketing can intervene in the process of consumer socialization to achieve future sustainable outcomes. Socialization is the process of becoming indoctrinated into society through the adaptation and dissemination of customs and thought processes. This occurs through observation and participation in conversations, education and social customs. Socialization is an ongoing process that occurs throughout life and is different for every individual though traits such as gender, social class and ethnicity contribute to the
Rating:Essay Length: 1,008 Words / 5 PagesSubmitted: September 24, 2011 -
Land Rover Cars - the Catalyst and Conquest '91 Direct Marketing Programmes
Land Rover is an example of a brand where a global positioning strategy is hard to implement.[36] One of the core brand values that Land Rover has cultivated over the years in Europe is "authenticity." This core value is based on Land Rover's heritage of fifty-plus years as a 4 × 4-brand in Europe. The North American market, which Land Rover only entered in the 1980s, presents a different picture. There, Jeep, the Chrysler 4
Rating:Essay Length: 365 Words / 2 PagesSubmitted: September 25, 2011 -
Marketing Paper
Executive Summary: Marketing I, Group Assignment 1, Section APage 1 Consumer behaviour is influenced by numerous factors - some observable and some not so observable. Factors such as age and demographics are immediately observable but psychological factors cannot be observed. After observing 4 kinds of consumers while shopping for 2 kinds of products we have summarized our observations on consumer behaviour as follows. Product: Furniture - Dining Table Customer 1: Middle-aged Couple Venue: Home Town,
Rating:Essay Length: 1,098 Words / 5 PagesSubmitted: September 26, 2011 -
Social Media's Effect on Consumer Behavior of Young Adults
Introduction As a civilization we are constantly changing and finding new ways to entertain us. First there was radio which brought us radio ads, then came TV, shortly followed by the invention of the commercial, now one of the main means of entertainment is the Internet. What could marketers possibly come up with to harness the power of the internet? What could the click happy consumers possibly be forced to listen to or pay attention
Rating:Essay Length: 4,767 Words / 20 PagesSubmitted: September 26, 2011 -
Marketing Plan - Verizon Fios
Marketing Plan: Phase II Verizon FiOS recognizes the changing needs of customers and clients, and are meeting those needs by providing quality in service, products, and innovative technology. A new product has been developed in an effort to satisfy the needs and requests of its current customers, and to attract and recruit new customers. Marketing demands strategy, a target population, promotion, and consumer appeal, Verizon has established the Four P's (Product, Price, Place, and Promotion),
Rating:Essay Length: 1,983 Words / 8 PagesSubmitted: September 26, 2011 -
Determinants of Cross-National Knowledge Transfer and Its Effect on Firm Innovation
Introduction The purpose of this paper is to summarize the research study conducted by Masaaki Kotabe in regards of the determinants of cross-national knowledge transfer and its effect on firm innovation. In this paper, I will first cover the business research and its purpose.Then I will present explaination of the research problems under investigation. The parties involved in conducting the research will be indentified in the next step. Finally I will describe the methods used
Rating:Essay Length: 609 Words / 3 PagesSubmitted: September 26, 2011 -
Extent of Privatization in Kenya and Negative Effect of Privatisation
TABLE OF CONTENTS 1.O INTRODUCTION 3 2.0 PRIVATIZATION PROGRAMME CARRIED OUT BETWEEN 1992 AND DECEMBER 2002 (FIRST PHASE). 4 3.0 PRIVATE SECTOR INVOLVEMENT IN STRATEGIC PUBLIC ENTERPRISE 5 4.0 EVALUATION OF THE FIRST PHASE OF THE PROGRAMME 5 5.0 PRIVATIZATION PROGRAMME CARRIED OUT AFTER DECEMBER 2002 (SECOND PHASE). 6 6.0 OBJECTIVES OF PRIVATIZATION 7 6.1 Improving Efficiency and Governance 7 6.2 Macroeconomic Stability 7 6.3 Broadening Ownership and Capital Market Development 8 7.0 SCOPE AND
Rating:Essay Length: 6,947 Words / 28 PagesSubmitted: September 26, 2011 -
Purpose & Effectiveness of Counseling in Correctional Setting
Purpose & Effectiveness of Counseling in Correctional Setting Sabrina Serrano Counseling Resubmitted 9/11/11 Abstract The effectiveness and purpose of correctional counseling in a correctional system can go about many different ways. The two ways being discussed provide information on how to handle offenders and the problems they face. As correctional counselors they need to create a relationship with them, so that the offenders will open up to you and trust you. Introduction The intention of
Rating:Essay Length: 885 Words / 4 PagesSubmitted: September 27, 2011 -
Pizza Hut Marketing Communications Campaign in Christmas 2009
Information on Pizza Hut Marketing Communications Campaign in Christmas 2009 Christmas is a famous, cheerful festival in Hong Kong, most of the people would like to have gatherings or hold parties with their family, colleagues and friends at homes, at offices or at restaurants. Not only for Pizza Hut but also for other competitors, they treat Christmas as a great and golden business opportunity to sales more, expand their market share and strengthen their brand
Rating:Essay Length: 262 Words / 2 PagesSubmitted: September 29, 2011 -
Marketing Efforts of the Company
маркетинговые усилия компании. В качестве сегментов могут выбираться как сегменты конечных частных потребителей (семьи), так и корпоративных потребителей (фирмы), в том числе торговые фирмы. 4.6 Определение целей и стратегий маркетинга на выбранных сегментах страновых рынков. В качестве целей могут быть использованы показатели доли рынка, знания марки, объем продаж. Для определения стратегий освоения рынка обязательно использовать модель отраслевой конкуренции, SWOT-анализ, портфельные матрицы и другие инструменты стратегического маркетингового анализа и планирования. 4.7. Продуктовый микс. В данном разделе
Rating:Essay Length: 640 Words / 3 PagesSubmitted: September 29, 2011 -
Asian Marketing
1. Introduction In recent years, online apparel retailing has become a popular form of non-store retailing. This new shopping alternative allows consumers to shop at their convenience, and more importantly, provides consumers with the opportunity to conduct extensive information search via the Web. Hence, as usage of Web technology increases, more organizations are investing resources to stake their claim on the Web. For example, companies such as American Apparel or Urban Outfitters have established online
Rating:Essay Length: 614 Words / 3 PagesSubmitted: September 30, 2011 -
Starbucks' Marketing Plan
In the final phase of Starbucks' marketing plan for the new line of milkshakes the company will be finalizing the finishing touches before launching the product. At the final phase of the marketing plan managers will think about the place and the promotional strategy to be used in the development of the strategic marketing plan. The plan will include the development of the initial sales promotion schedule. Along with the final phase the development and
Rating:Essay Length: 262 Words / 2 PagesSubmitted: September 30, 2011 -
Selling Concept of Marketing
The selling concept of marketing is the notion that consumers/customers be it individuals or organizations will not buy something automatically and that the need is there for the product/service to be sold to them. This could be in the form of a persuasive advertisement or a salesperson telling the consumer/customer that this said product/service is god's gift to this earth and that it will change their life for the better. In most cases consumers/customers end
Rating:Essay Length: 867 Words / 4 PagesSubmitted: September 30, 2011 -
Ben & Jerry Marketing Case
Ben & Jerry's use geographical pricing. This means that it sets different prices in different regions, such as countries in Europe and the United States. Thus, Ben & Jerry's will adjust their basic prices to allow distinct differences in customers, products, and locations. Under product-form pricing, they will charge different prices for scoop ice creams and bar ice creams. Using time pricing, they will give promotional prices during special events or when introducing new products
Rating:Essay Length: 306 Words / 2 PagesSubmitted: October 2, 2011 -
Farmacity Marketing Research Report
Introduction This research proposal has been prepared in response to the presentation given by FarmACity Company regarding Urban Farming in Australia. It aims to gather relevant information to provide the best research design according to the given objectives. The specific problems and objectives will be outlined and addressed so our client can decide which Urban Farming initiatives are suitable for the Australian target market. Background Due to the decline in suitable agricultural land, misuse of
Rating:Essay Length: 1,341 Words / 6 PagesSubmitted: October 2, 2011