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  • Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

    Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

    Marketing Research Report 1 "Positive Effects of Negative Publicity: When Negative Reviews Increase Sales" I chose to write a synopsis from an article titled the "Positive Effects of Negative Publicity: When Negative Reviews Increase Sales". This article was featured in Volume 29 of the September-October, 2010 issue of Marketing Science, one of the top four marketing journals. The authors of this article included Jonah Berger, Alan T. Sorensen, and Scott Rasmussen. In the research article

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    Essay Length: 1,318 Words / 6 Pages
    Submitted: April 18, 2011 Essay by Marry
  • Market Positioning of Walt Disney Corporation

    Market Positioning of Walt Disney Corporation

    When referring to the words "A magical world where dreams come true (Disney official website, 2011)". What immediately comes to mind? While, there is a destination can embodying all your imaginations: mysterious neverland, incredible fairy tales, unlimited possibilities, it is called The Disney, which is a conspicuous instance of a brand that can effectively position itself on its benefits or attributes by meeting their target's expectations. As one of the most successful entertainment companies in

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: May 14, 2011 Essay by Kill009
  • Planning for Positive Influence

    Planning for Positive Influence

    Planning for positive influence Many business organizations today require employees to work within a team environment with people from diverse backgrounds. Even within other organizations like colleges and universities, learning teams of students come together to learn and perform several assignments and projects necessary for completing a particular course. Regardless of how similar genetically two individuals may be, character traits may be very far from similar; individuals could respond to stressful situations in a different

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: May 15, 2011 Essay by Zomby
  • Thorr Motorcycles Inc - Differentiation and Positioning

    Thorr Motorcycles Inc - Differentiation and Positioning

    Thorr Motorcycles differentiation and positioning Thorr motorcycles Inc. is a lucrative business which sells motorcycles. They also provide accessories like t. shirts, motor cycle shoes and leader goods. Thorr motorcycles have been in business for many years and have been profitable, however recently they have experience a decline in sales due to a changing market. In the past Thorr motorcycle's customers were older well established people who were willing to pay more money for better

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    Essay Length: 1,505 Words / 7 Pages
    Submitted: May 17, 2011 Essay by Greek
  • What Positioning Is All About?

    What Positioning Is All About?

    What positioning is all about? Today the market place is no longer responsive to the strategies that worked in the past. There are just too many products, two many companies, and too much marketing. The basic approach of positioning is not to create something new and different, but to influence what's already up there in the mind, to rebind the connections that already exist. The over communicated society In an over communicated society, to talk

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    Essay Length: 1,133 Words / 5 Pages
    Submitted: June 4, 2011 Essay by Stella
  • Psy 250 - Psychoanalytic Approach to Personality

    Psy 250 - Psychoanalytic Approach to Personality

    Psychoanalytic Psychoanalytic Cecilia Martinez PSY/250 , Faye Flanagan University of Phoenix Taking a moment to actually analyze yourself objectively is not a easy thing to do. I have always wondered why I do what I do and how come I feel the way I do. I can dish out great advice all day but I can't follow it to save my life. Earlier this week we spoke about the three dimensions of the mind. The

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    Essay Length: 1,472 Words / 6 Pages
    Submitted: June 7, 2011 Essay by Woxman
  • Winston Churchill: An Ecological Systems Approach

    Winston Churchill: An Ecological Systems Approach

    Winston Churchill An Ecological Sytsems Approach Nathan Boring 6/27/2011 Nathan Boring Psych 526.50 Summer 2, 2011 Winston Churchill: An Ecological Systems Approach Winston Churchill was an amazing man who was very influential during one of the bleakest times of modern human history. He was a determined leader of British Politics in the 20th century, an accomplished writer, and a respected leader of military forces. He was an important figure during both World War I and

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    Essay Length: 3,448 Words / 14 Pages
    Submitted: June 30, 2011 Essay by nikky
  • Financial Crises and Contagion: An Approach in Panel Data

    Financial Crises and Contagion: An Approach in Panel Data

    Financial crises and contagion: An approach in panel data. (the case of the emergent countries) Abstract: The financial crises which shook the emergent countries, are one of the most significant demonstrations of contemporary financial instability. Indeed, the financial systems of the majority of the emergent countries knew serious dysfunctions during two last decades. The significant ones advanced in the comprehension of these crises were carried out thanks to very documented empirical work, who vainly tried

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    Essay Length: 313 Words / 2 Pages
    Submitted: July 1, 2011 Essay by Woxman
  • Ldr 531 - Leadership Approach Paper

    Ldr 531 - Leadership Approach Paper

    Leadership Approach Paper Charrisse Summerall LDR/531 May 31, 2011 Tracey A. Walker Leadership Approach Paper A good leader is a person that knows when and how to follow. Meaning he or she surrounds themselves with people of expertise. In this paper there will be an overview of a major research approach to leadership. The paper will include the approaches strengths and weaknesses. One way to compensate for weaknesses is to select subordinates who have complementary

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    Essay Length: 876 Words / 4 Pages
    Submitted: July 5, 2011 Essay by Woxman
  • Visa Inc - Marketing Audit Approach for Digital Global Payments Technology

    Visa Inc - Marketing Audit Approach for Digital Global Payments Technology

    Visa, Inc. Marketing Audit Approach for Digital Global Payments Technology Marketing Management Visa, Inc. Marketing Audit Approach for Digital Global Payments Technology Introduction Visa, Inc. (Visa) is one of the leading global payments technology companies that operates as the middle-man in connecting consumers, banks, businesses, and the government in the use of digital currency transactions. Compared to its competitors (MasterCard, Discover, and American Express), Visa is able to manage more than 10,000 transactions per second

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: July 9, 2011 Essay by Woxman
  • Cjs 240 - Penitentary System - Justice System Position Paper

    Cjs 240 - Penitentary System - Justice System Position Paper

    Justice System Position Paper CJS 240 Axia University of Phoenix The juvenile justice system of the United States should focus on rehabilitation versus punishment. The quandary of how to effectively deal with juvenile offenders has inundated the United States ever since the initiation of the criminal justice system. Both punishment and rehabilitation of juveniles have been two issues that are in the hands of the government. There are risks and benefits with rehabilitation and with

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    Essay Length: 2,460 Words / 10 Pages
    Submitted: July 11, 2011 Essay by Kill009
  • Definition of Personality - Theoretical Approaches to Personality Study

    Definition of Personality - Theoretical Approaches to Personality Study

    Personality The mystery of human personality has provided researchers with many questions. The study of these questions can also result in many answers. These answers can lead to more questions. Theories narrow the questions asked and minimize the answers available to guide scientists and researchers in the study of personalities. This paper will provide a definition of personality, an examination of theoretical approaches to personality, and an analysis of influences on an individual's personality development.

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: July 15, 2011 Essay by Zomby
  • Position Paper - Exporting Mental Models

    Position Paper - Exporting Mental Models

    The article printed in "Business Ethics Quarter, 10, no.1 (2000)" by Patricia H Werhane presents issues related to international business and the western mental models of free capitalism, growth and well-being. Exporting Mental Models: Global Capitalism in the Twenty-First Century attempts to answer the multidimensional question of how businesses should behave when surrounding themselves with new cultures and customs. It is necessary to properly and fully understand the meaning mental models. Werhane explains beneath all

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    Essay Length: 819 Words / 4 Pages
    Submitted: July 16, 2011 Essay by Zomby
  • Quality Management Approaches

    Quality Management Approaches

    Quality management approaches can be categorized broadly into three stages according to the evolution of management control. Management can implement control before an activity commences, while the activity occurs, or after the activity has been completed. Consequently, three types of control are feedforward, concurrent and feedback (Robbins and De Cenzo 1998). Quality by inspection The inspection-based system was perhaps the first scientifically designed quality control system to evaluate quality. The system is applied to incoming

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    Essay Length: 410 Words / 2 Pages
    Submitted: July 18, 2011 Essay by Nicolas
  • A Successful Marketing Strategy from an Organisation?s Point of View Includes Positioning of a New Product or Service

    A Successful Marketing Strategy from an Organisation?s Point of View Includes Positioning of a New Product or Service

    1 TABLE OF CONTENTS Page 1. Introduction 2 1.1 Identifying the competitor 2 1.2 Direct competitors versus potential competitors 3 1.3 Identifying Woolworths‟ competitors 3 2. Analyse strategic groups 3 2.1 Characteristics for identifying strategic groups 3 3. Analysis of key competitors 4 3.1 Competitors‟ objectives and strategic thrusts 4 3.2 Competitors‟ strategies 4 3.3 Competitors‟ strengths and weaknesses 4 4. Forecasting likely response strategies 5 5. Conclusion 5 References 5 2 1. Introduction It

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    Essay Length: 1,638 Words / 7 Pages
    Submitted: July 22, 2011 Essay by Nicolas
  • Cognitive Approach of Human-Machine Communication

    Cognitive Approach of Human-Machine Communication

    1. Introduction During the time, computers became an important part of our lives. They have known a great diversity of applications, from solving problems or specific tasks to entertainment and communication, being present in almost all fields of our activity. Computers can be viewed as systems that transform the input information into output one based on mathematical and logical operations. We interact with them using different equipments and interaction techniques. The devices are specialized in

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    Essay Length: 2,215 Words / 9 Pages
    Submitted: July 31, 2011 Essay by Maxi
  • Taking a Position

    Taking a Position

    Part A The key issue of the comic strip was an issue of honesty and morality on the job and friendship and trust between coworkers. I think Anita thinks about the possibility of changing her pay and reporting the glitch. She knows that abusing the glitch is wrong but she is also broke and can use the extra money, so she is suspending judgment on the issue. Anita's position is based on a moral value

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    Essay Length: 298 Words / 2 Pages
    Submitted: August 6, 2011 Essay by Greek
  • Sex and the City Feminist Approach

    Sex and the City Feminist Approach

    Sex and the City 1. Is the movie literary? In what sense? This movie clearly works as a literary piece because it is adapted from another literary source which is a book. It contains all the necessary literary dimensions which include the concept, character, story, dialogue, and action. Moreover, it obviously works as a story for it has a brilliant plot and characters whose lines, actions, attitudes and relationships leave a lasting impression. 2. What

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    Essay Length: 870 Words / 4 Pages
    Submitted: August 14, 2011 Essay by Kill009
  • Apple Market Position

    Apple Market Position

    Singapore has one of the highest mobile phone penetration rates in the world with 137.4 percent in 2009 compared to 131 percent in 2008 (IDA Singapore 2010). Consequently, mobile subscriptions have increased from 6,857,200 in 2009 to 6,879,800 in the first half of 2010 (Statistics Singapore 2010) and by 2015, consumer expenditure will increase to 3, 503.8 (GMID 2010) (Appendix1) which shows the affluence and competitiveness in Singapore's mobile market. Mobile users in Singapore have

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    Essay Length: 340 Words / 2 Pages
    Submitted: August 28, 2011 Essay by Stella
  • Welch's Wine - New Interviewing Approaches & Higher Sales

    Welch's Wine - New Interviewing Approaches & Higher Sales

    Welch's Wine New Interviewing Approaches & Higher Sales Executive Summary In order to increase Welch's Wine sales, our sales team has come to the conclusion that our company needs to improve its hiring approach and interview questions. Our team developed some creative alternatives to use when seeking future employees. We suggest that Welch's Wine begins to use the new approaches our sales team has came up with in the proposal. Our research shows that simply

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    Essay Length: 685 Words / 3 Pages
    Submitted: September 4, 2011 Essay by Zomby
  • Lean - a Care Plan Approach to Focusing on the Impact in Healthcare

    Lean - a Care Plan Approach to Focusing on the Impact in Healthcare

    LEAN: A Care Plan Approach to Focusing on the Impact in Healthcare Sheryl M. Gore East Carolina University 22 April 2011 Abstract LEAN is making a global impact in healthcare today. Healthcare costs are on the rise, patient's injuries and even deaths occur due to preventable errors, and hospital employees, nurses, and physicians are exhausted and frustrated with current processes that are broken. To adapt to declining reimbursements, hospitals and healthcare organizations have focused on

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    Essay Length: 3,232 Words / 13 Pages
    Submitted: September 23, 2011 Essay by Kill009
  • A Rose for Emily - Feminist Approach

    A Rose for Emily - Feminist Approach

    Feminist Approach In Faulkner short story, "A Rose for Emily", the plot takes place in 1894 which promptly paints a portrait for the reader to digest. In the late 1800's, women were considered to be beneath men on the strata of society. The story takes place in a time before women were given equal rights such as voting or even getting jobs; women were expected to take care of the husband, the children, and the

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    Essay Length: 1,049 Words / 5 Pages
    Submitted: October 3, 2011 Essay by Paul
  • The Media Equation and the Positive and Negative Influences on Society - Article Review

    The Media Equation and the Positive and Negative Influences on Society - Article Review

    Abstract The article entitled "The Media Equation" is based on research gathered from a project called Social Responses to Communication Technologies. The project's findings show that individuals interact with computers, televisions and new media in a fundamentally social and natural way. Before the experiment, researchers suggested that the cause of real life interactions with media were due in part by lack of education, lack of experience or simply by distractions. But as the project's evidence

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    Essay Length: 939 Words / 4 Pages
    Submitted: November 3, 2011 Essay by Maxi
  • Positive and Negative Impact of Scientific Management

    Positive and Negative Impact of Scientific Management

    Positive Impact of Scientific Management In Taylor's studies, he observed that employees will deliberately work at a slower pace than their capabilities, which he called 'Soldiering' (Sonia, Mildred & Leslie 2011). Taylor's solution was to use scientific management to address this problem. Taylor emphasises in the rationalisation and standardisation of work by division of labor, studying and timing each element of the job and determining what each worker should be producing. Taylor then implemented a

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    Essay Length: 317 Words / 2 Pages
    Submitted: November 5, 2011 Essay by Paul
  • Feminist Approach

    Feminist Approach

    J. M. Coetzee, a recent recipient of the Nobel Prize in Literature, is very much a philosophical novelist whose work focuses on ethical themes, including the rights of animals, the problem of torture, reason, and race (Leist and Singer). In my essay, by taking a Feminist approach, on literary analysis, I focus to explore the "problem of torture" on women and how women, even strong and determined, are forced by men to give away their

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    Essay Length: 1,112 Words / 5 Pages
    Submitted: December 2, 2011 Essay by Greek

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