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Assignment Case

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An organizational structure defines what behavior is suitable within an organization, the lines of authority, accountability, and the relationship with its external environment. The organizational structure shows the pattern or arrangement of jobs and groups of jobs within the organization, this becomes more than an organizational chart, and relates to reporting and operational relationship that have some degree of performance. There several components that can be used as the building blocks of an organizational structure; department and divisions, management hierarchy, rules, procedures, goals, task forces, or committees can be used temporary (INC.).

The organizational structure should be created and implemented for the purpose to achieve the company's goals. Many times a structure does not perform positively to the company's performance because it was not redesigned as the company grew. Even at times for large companies changing a structure is not enough, hierarchy plays an important part in any organizational structure. As more levels management arise the more hierarchy is needed. Hierarchy prevents any misunderstandings that may arise, especially if the organizational structure does not match the actual functional structure (INC.).

Facebook is a social media site that has developed a strong organizational structure suited for social media that is geared to their product,. It may appear looking at the site that it does not require an organizational structure but an in-depth look will reveal that it does. In 2004 Facebook was launched and is the second most used social media website, number one is Twitter. As everyone knows CEO Mark Zuckerberg the rest of the staff although not as famous but play a major role in the success of Facebook as shown in the organizational chart (Hierarchy Structure, 2013):

* CEO, Mark Zuckerberg

* Board of Directors, Reed Hastings, Erskune Bowles, Peter Thiel, Jim Breyer, Donald Graham, and Marc Andreessen

* CFO David Ebersman, (under CFO) Treasurer Cipora Herman

* CIO Timothy Campos

* COO and Director Sheryl Sandberg, (under COO) Human Resources Lori Goler, Plattform, EMEA Christian Hernandez, Mobile Henri Moissinac, Advertising & Global operations David Fisher, Growth, Engagement & Mobile Javier Olivan, and Global marketing Solutions Carolyn Everson

* Security Joe Sullivan, (under security) Security services Kyien Pina

* Corporate Development Amin Zoufonoun

* Product Christopher Cox, (under product) Product advertising Gokul Rajaram

* Legal Ted Ullyot, (under legal) Public Policy Richard Allan

* Brand Design Paul Adams

* Engineering Mike Schroepfer, (under engineering) Engineering Andrew Bosworth, Engineering & Products Greg Badros, Infrastructure Engineering Jay Parikh

* Communication & Marketing Elliot Schrage, (under communication & marketing) Consumer Marketing Rebecca Van Dyck, Plattforms, Partners & PR David Swain, Infrastructure Frank Frankovsky

* Partnership & marketing Dan Rose

A strong organizational structure has enabled Facebook to stay strong, grow and be competitive in the marketplace, maintaining their status in social media. This spot was once held by MySpace where individuals post pictures, personal information, and chat, but businesses did not take to advertise as they do on Twitter and Facebook. Facebook came to realize to stay in business they need to build high traffic on the website and that would require top advertisers, and companies



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