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Data Processing

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Brishquette Heard

Course Project (Data Processing)

Business Communication

Kimberly Hughes


Miller-Motte College Online Program


  1. Introduction

  1. Intellectual Foundations
  1. Intentional, Design, and Physical Stances
  1. The Intentional Stance and “Ordinary Mental Concepts”
  1. The Physical Stance

Data Processing

Selective data processing is an access to the study of behavior which seeks to explain what multitude think, say, and do by describing the mental system of rules s that give rise to those phenomena. At the substance of the data -processing perspective is the innovation of the judgment as a representational system. That is, the mind is viewed as a system that (1) handle entropy in some form, and (two) outgrowth (i.e., utilizes, transforms, manipulates) that information in some way in carrying out its input-processing and behavioral production bodily function. To be more precise, the mind is viewed not as an ace representational system, but as a collection of subsystem, each secret writing information in its own way, and each carrying out its own particular 11 senses of operation on that information. The basic idea, then, is to describe how information is held in one or more subsystem, and how that information is processed in those subsystems, in fiat to explain the perceptual, mental, and behavioral phenomena of involvement. The destination of the information-processing approach is to explain the link between what a person hears, sees, appreciation , feels, and smells and what he or she think , says, and does.

The selective information -processing perspective has proven to be enormously important in advancing our understanding of a wide mountain range of phenomena of interestingness to communication assimilator. In part this is because so much of what is involved in fundamental processes of meaning-giving and message -making transpires in the mind. As the ledger entry in the “Information Processing and Cognitions” area of this encyclopedia illustrate, this approach has touched virtually every niche of the playing field. The list of the phenomena and processes encompassed by information processing is a long one, indeed, but, just as examples, it includes the following: tending, listening, comprehension, memory, learning, planning, decision-making, emotion, language acquisition, skill acquisition, message production, and creativeness.


Anderson, D. R., & Murray, J. P. (eds.) (2006). Special issue: fMRI in media psychology research. Media Psychology, 8(1).

Austin, J. T., & Vancouver, J. B. (1996). Goal constructs in psychology: Structure, process, and content. Psychological Bulletin, 120, 338–375.

Baumeister, R. F. (1998). The self. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (eds.), the handbook of social psychology, vol. 1. Boston, MA: McGraw-Hill, pp. 680–740.

Beatty, M. J., & Heisel, A. D. (2007). Spectrum analysis of cortical activity during verbal planning: Physical evidence for the formation of social interaction routines. Human Communication Research, 33, 48–63.



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