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Heinz India

Essay by   •  February 27, 2012  •  Case Study  •  285 Words (2 Pages)  •  1,506 Views

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Ketchup is a sweet-and-tangy food sauce, typically made from tomatoes, vinegar, a sweetener, and assorted seasonings and spices.

F. & J. Heinz Company began producing and selling ketchup in 1876. By the end of the 19th century, tomato ketchup was the primary type of ketchup sold in the U.S., and it was no longer referred to as "tomato ketchup", but commonly called ketchup.

Ketchup has reined the kitchens ever since its evolution. Mothers and household ladies could breathe a sigh of relief as it provided a quick resolution to an easy consumption of any food item. A finishing taste maker, ketchup has become an integral part of every kitchen, restaurant and food stalls. Recognized worldwide for the unique taste and flavor, tomato ketchup is vivaciously conferred to be a perfect food condiment.

But one can easily spot a clear upward trend in the market fortunes of these FMCG majors, who have huge business interests in the fast growing ready-to-eat food segment.

Heinz is

Heinz Heinz Ketchup is available in glass bottles in India with two varieties, one is the normal Heinz Ketchup, and one is an alternative which does not contain any traces of garlic or onion, two vital ingredients in the original ketchup. This is due to the large number of Indians who refrain from eating garlic and onion for religious and cultural reasons.

Indian taste preferences vary from region to region, making it necessary for Western brands like Heinz to work on Indian interpretations of ketchups for sale in the country.[12]

Heinz has acquired the former foods division of Glaxo India and gained the Complan, Glucon D, Glucon C, Sampriti Ghee, and Nycil products and brands.

Topic

Background Market Research

Market Size of Smartphone users

Market scenario of smart phones in India

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