Si422 Class 7 Assignment

Campus Calendar Case-Marketing 323

The target market for these calendars is would be college students who attend Boston State, and are likely between the ages of 17 and 22. The product should be configured so that the heavier card stock is used because the students surveyed emphasized that quality was important for them. Additionally, it should be produced in the large size, based on research the students did regarding calendars at another school, where they found the large size on heavyweight stock was the most popular. From the questionnaire, we know that 120 of the 200 students surveyed said they would be willing to pay at most $12, while another 30 students of the remaining 80 said they would be willing to pay as much as $16. Thus, $12 looks like the best price to charge based on the data provided. They’re distribution strategy should consist of selling the calendars at booths at the Student Union as well as the homecoming football game, because these are high traffic areas. They should do promotions in the form of the interviews with the local student newspaper, daily flyers on the buildings, and by appearing on the student radio station. Also, adds would be good too, and help to make more money. Ultimately, I feel as though they should pursue this venture, based on the information we were provided, along with the survey, potential costs and selling price, on top of the large amount of interest shown by students in this calendar. End of assignment.

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