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What Should Brigitte Propose? Specifically, Which Project Should She Fund? and Why?

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What should Brigitte propose? Specifically, which project should she fund? And why?

There are five proposed projects in the Le Petit Chef that Brigitte should address; A new intelligent line of a microwave, a quick heating model, a low- cost version of an existing microwave line, a larger cavity Libertine a new low-cost line. When choosing what she should propose, Brigitte must evaluate these projects on the criteria whether this project will differentiate one product from the next, whether they will provide a competitive advantage and whether the project spread and R&D team will thin too. Le Petit Chef is however correlated with the high end; high-performance appliances hence she should not make an attempt to enter low-cost microwave market. As a result, projects associated with low-end f Brigitte list line should be crossed off Brigitte list. Low –end. The line can be attempted later. Adding larger cavity to the Liberte should be cut because this will add another component to the mix. The reason for this is that large hole will increase total cost and adaptability. Another reason for cutting larger cavity is because it does nothing major to differentiate products. Le Petit Chef should fund implementation of Fuzzy Logic microwave line since it would differentiate product among high-end competitors, this project will solve the problem Le Petit Chef has with variation in the quantity and combination of ingredients being placed in the cavity. As suggested senior R&D design engineer it will not put too much strain on R&D lastly, this project they will reduce their ranges of the product thus saving Le Petit Chef from bankruptcy.

How should she handle executive meeting?

Brigitte can manage the assembly by avoiding asking acceptance of everyone since it is not suitable to ask everyone to express their point of view in a meeting. I would recommend her to use Strong recognized Leadership of the R&D to impose the saving plan. After that, when things will be on track and when people become less emotionally involved in asking for the reorganization of the entire process. Brigitte should handle the meeting based on the facts of the meeting which include; the facts on why the company performed poorly and the recommendation. How to improving company's financial situations, rational strategy for selection R&D projects, and finally, reestablish "Le Petit Chef" as the leader of French Chef in the microwave. It will be like a kitchen in the executive meeting room, but for Gagne, it will be a walk in the park for her to handle other executives.

How would you change the portfolio process in Le Petit Chef?

I can modify the collection of Ale Petit Chef by use of several models and techniques such as matrix and map to visualize where the organization is and the next move towards keeping their

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