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Last update: March 16, 2017
  • Sponsorship in the Trenches’ - Case Study Evidence of Its Legitimate Place in the Promotional Mix

    Sponsorship in the Trenches’ - Case Study Evidence of Its Legitimate Place in the Promotional Mix

    ‘Sponsorship in the Trenches’: Case Study Evidence of Its Legitimate Place in the Promotional Mix. Sponsorship is also one of the advertising tools in the marketing promotion mix. Although the meaning of sponsorship remains unclear, but this case study argue that sponsorship should be view both in marketing theory and in business practice. In this case, KMAC, a sports marketing agency who focusing in sport sponsorship. In fact, sponsorship may be a superior communications choice

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    Essay Length: 316 Words / 2 Pages
    Submitted: October 19, 2018 Essay by Calvin Ng
  • Plastic Cable Clips Case Study

    Plastic Cable Clips Case Study

    Assignment #5 Case #12-3 Plastic Cable Clips Fisher & Paykel * Largest Manufacturer of Home Appliances * Location: Auckland, New Zeland * 8 operating Divisions * Major Appliances: $135000000 * Total Sales: $ 270000000 * $36000000 – export sales & royalty income * Laundry Division ⁄ 500 employees New line of Automatic Washing Machines * Key Priority- Maintaining Least cost * Hope to Produce- 000 to 100000 new machines * 6 types of ties (total

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    Essay Length: 752 Words / 4 Pages
    Submitted: October 23, 2018 Essay by ivanakre
  • Proctor & Gamble Company (p&g) Case Study

    Proctor & Gamble Company (p&g) Case Study

    Case: Tide Dry Cleaners Executive Summary In a search for growth opportunity, Proctor & Gamble Company (P&G) decided to take on a huge challenge by switching from a consumer products centric company and step foot in the services arena by introducing Tide Dry Cleaners in 2008. Having experienced global success with over 65 brands, it chose to branch out using a leading market signature brand- Tide. Tide has a strong relationship with its customers, and

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    Essay Length: 1,550 Words / 7 Pages
    Submitted: November 1, 2018 Essay by ljmorgan
  • Bmw Strategy Case Study

    Bmw Strategy Case Study

    BMW discovered the risk of the changes in the exchange rates which eroded the rising sales revenue by the company. The company recorded a loss of up to €2.4bn between 2005 and 2009 due to the exchange rates changes. The company applied a hedging strategy to minimize the exposure to this risk. The company used the natural hedge strategy to offset the exposure to the aforementioned risks. The strategy meant the development of ways to

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    Essay Length: 402 Words / 2 Pages
    Submitted: November 10, 2018 Essay by Tia Liu
  • The Portman Hotel Case Study

    The Portman Hotel Case Study

    Generation 2017/2018 COURSE: Human relationship management Participant: Urška Gornik The Portman hotel case Providing advanced customer satisfaction, I believe is the crucial plus factor a company can have. With retention of customers company has competitive advantage. After all customers are the key. Regarding mentioned in my opinion Portman Hotel had a great opportunity to achieve above mentioned, however human relationship problems arose. Portman Hotel had an innovative concept providing guests not just great services but

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    Essay Length: 912 Words / 4 Pages
    Submitted: November 18, 2018 Essay by go.ursus
  • Omega Paw Case Study

    Omega Paw Case Study

    OMOTOYOSI FAMUYIWA 0358857 OMEGA PAW CASE STUDY Problem Statement The population of cats in North America is increasing and so does the ownership of them as pets. Michael Ebert, the creator of “Self-cleaning Litter box” got his idea when he was left alone to take care of the cats for a holiday. He was trying to clean out the cat litter and was not pleased with smelly and irritating and thought of a solution to

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: November 19, 2018 Essay by toyosifamuyiwa
  • Loewen Group, Inc. Case Study

    Loewen Group, Inc. Case Study

    EXECUTIVE SUMMARY In 1999, the Loewen Group, Inc., was the second largest death care company in North America. Based in British Columbia, Loewen owned more than 1,100 funeral homes and 400 cemeteries in the U.S. and Canada and 32 funeral homes in the U.K. The company was founded by Ray Loewen who inherited a small funeral home from his parents in the late 1960’s. At the time, the whole sector was starting to grow by

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    Essay Length: 2,176 Words / 9 Pages
    Submitted: December 2, 2018 Essay by Divyansh Parihar
  • McCann Project Manager Case Study

    McCann Project Manager Case Study

    McCann is top project manager at MM’s is actually a North American producing company wanting to execute a "Green meter". McCann is placing credit to create green tasks. As consistently all company confronting a few problems with should become remedy to have additional productive job and also most of project must reverse into the Green. Tompkins a mover and shaker, at the ending failed to desire to modify together with the latest technologies telephone

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    Essay Length: 717 Words / 3 Pages
    Submitted: December 4, 2018 Essay by Gadamsetty Durga
  • Hyundai, Facebook, Fedex Case Study

    Hyundai, Facebook, Fedex Case Study

    Truong Hong Ngoc ID: 1468580 Nguyen Dang Thuy Ngan ID: 1492353 This paper was submitted in fulfillment of assignment in the Management International Training Program Centre – STU October 15, 2018 1. Hyundai: Hyundai is one of the most famous and innovative automotive brands of the world. Hyundai is always performance well. As I know, the brand is investing in technological innovation and marketing to remain one of the most liked brands. Hyundai also owns

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    Essay Length: 604 Words / 3 Pages
    Submitted: December 10, 2018 Essay by Kexu Nobi
  • Ancol Corp Case Study

    Ancol Corp Case Study

    Group 2 Case study Question 1 Time clock removal has impacted the effectiveness of the organization. According to the open systems perspective which means the organizations depends on the external environment for resources that in return affect that environment through their output and consists of internal subsystems that transforms inputs into outputs. Hence in this situation Ancol Corp tried to influence the environment by removing the time clock which results in an increase of morale

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    Essay Length: 881 Words / 4 Pages
    Submitted: December 12, 2018 Essay by Shakthiswar Ragu
  • De Beers Case Study Solution

    De Beers Case Study Solution

    De Beers is centennial corporation specialized in diamond exploration and reselling, meaning their business operates within the strict concept of luxury goods. Such fragmentation yields a solid strategy in order to guarantee the long-term success of this offering. Nonetheless, De Beeris created a new customer need, based in the emotional association between diamond and life-changing events. Their marketing strategy, based in a powerful advertising campaign, aimed not only on the wedding market as a whole,

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    Essay Length: 364 Words / 2 Pages
    Submitted: December 12, 2018 Essay by Lasalle Montreal
  • D.Light Design Case Study

    D.Light Design Case Study

    MARKETING MANAGEMENT - II Case Study 5 D.LIGHT DESIGN Group 2 Rishabh Nahata (18A1HP046) Ayushi Gupta (18AIHP096) Yashika Sama (18A1HP061) Vedika Agarwal (18A3HP646) Shivam Agarwal (18A1HP094) Sajal Jain (18A1HP059) Pratyush Kesarwani (18A1HP022) d.light Design was founded by Sam Goldman and Ned Tozun with the vision to improve the quality of life of the people who were living in a condition where they had to use traditional kerosene lamps which involved a lot of risks and

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    Essay Length: 589 Words / 3 Pages
    Submitted: January 6, 2019 Essay by Shivam Agarwal
  • Heaven Snow Philippines Businesses Case Study

    Heaven Snow Philippines Businesses Case Study

    CHAPTER 1 INTRODUCTION This chapter presents the background of the study, context of the study, objectives and significance of the study, scope and limitations, and definition of terms. 1. BACKGROUND OF THE STUDY Establishing a business isn’t easy and never will be. There’s always a risk with it. That’s why before a person set up her or his own business, she or he needs to think carefully. There are several factors to consider before establishing

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    Essay Length: 4,620 Words / 19 Pages
    Submitted: February 5, 2019 Essay by Kathlyn Ocampo
  • Wish You Wood Toy Store Case Study

    Wish You Wood Toy Store Case Study

    Running Head: Wish You Wood 1 Wish You Wood Toy Store Case Study Soumya Krishna Komati New England College MG5125 Leadership and change in Organization Dr. Evette Hyder-Davis ________________ Running Head: Wish You Wood 2 Abstract: There is a beautifully crafted wooden toy store located near Piney lake. Jim and Pam Klein are store owners, who are trying various approaches to expand their business. Regardless of their different strategies, they did not earn any profits.

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: February 22, 2019 Essay by skomati_gps
  • Columbia/hca Fraud Case Study

    Columbia/hca Fraud Case Study

    CASE #5 QUESTIONS: COLUMBIA/HCA FRAUD 1. What factors about the organizational structure and working environment at Columbia/HCA made it more likely for fraud to occur? How do these factors relate to internal control? What could have been done to mitigate these risk factors? a. The management system put in place was highly decentralized; a single manager was in charge of a region of healthcare providers. Managers were rewarded highly when they reached financial goals. Despite

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    Essay Length: 697 Words / 3 Pages
    Submitted: February 25, 2019 Essay by perezc16
  • Case B - online Education Case Study

    Case B - online Education Case Study

    Case Analyses – Case (b) – Online Education Current Situation Is the Internet a disruptive technology to Ivey University and their stakeholders? Currently, Ivey University is seeing a rising demand in undergraduate program applications, so they must be more selective than ever. The campus is being physically expanded to allow for the increase in undergrads. However, for the last decade, interest in the executive education programs has been steadily declining. Online educational offerings, such as

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    Essay Length: 846 Words / 4 Pages
    Submitted: February 27, 2019 Essay by kdartsch
  • Detroit Bike Case Study

    Detroit Bike Case Study

    Marketing Plan for Detroit Bike Goal Detroit Bike’s goal is to become a largest bike manufacturer in North America. For the very first goal is to increase annual sales to 50,000 bikes per year from current annual sales of 8000 bikes. Situational Analysis Industry Analysis U.S. market for bicycle is estimated around 6 billion U.S. dollars (Statista, 2018). The figure has been increasing recent three years (from 2013 to 2015). However, the majority of the

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    Essay Length: 1,680 Words / 7 Pages
    Submitted: March 1, 2019 Essay by Jeon Connie
  • Case Study Promotions What Kind of Marketing to Use

    Case Study Promotions What Kind of Marketing to Use

    1) Buzz Marketing: a technique that focuses on word-of-mouth potential, whether it may be at school, home, or on social media, all of these are considered buzz marketing Pros: good for local companies trying to attract local customers Cons: no guarantee of size of reach Guerrilla: A technique that focuses on low-cost irregular forms or marketing that maximize impact. Such as the coke machines that make you dance for your soda. They interact with the

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    Essay Length: 627 Words / 3 Pages
    Submitted: March 12, 2019 Essay by Ben Hunter
  • Barilla Spa Case Study

    Barilla Spa Case Study

    NOELINE SALDANHA ________________ Table of Contents Executive Summary 2 Issues Identification: 3 Operational Environment 5 Root cause Analysis 6 Alternatives and/or Options 8 Recommendation 10 Implementation 10 Monitor and Control 12 Executive Summary Barilla SpA, an Italian pasta was founded in 18 by Pietro Barilla by opening a small shop in Parma Italy; Giorgio Maggiali, the Chief of Barilla’s Logistics Department is undergoing issues with manufacturing and distribution due to the variabilities in demand of

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    Essay Length: 2,052 Words / 9 Pages
    Submitted: March 19, 2019 Essay by noeline12
  • International Business Daniels - Case Study Uganda

    International Business Daniels - Case Study Uganda

    Case. Charles Martin in Uganda: What to do when a Manager goes Native 1. Because of their lack of organization, the processes of getting new personnel installed in Uganda is a slow process. Getting phones installed and utilities is difficult too. Also the language is a cultural difficulty. Because many people only speak an indigenous language. Less than 5 percent of the population has access to electricity which can be a barrier for a foreign

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    Essay Length: 297 Words / 2 Pages
    Submitted: March 22, 2019 Essay by Annebelle
  • Cct495 Blanchard Case Study Eoq and Rop Calculations

    Cct495 Blanchard Case Study Eoq and Rop Calculations

    1. In the Blanchard case study, the EOQ and ROP is calculated using the designated formulae where EOQ = sq^ (2RS/CK) and ROP = {3.5/52(weeks)} * R. However, the values used in the initial calculation is inaccurate for the following reasons: * In the case study the total setup cost (S), which is S = Blending setup cost + size changeover cost + label changeover cost + order processing cost, with size changeover cost given

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    Essay Length: 1,157 Words / 5 Pages
    Submitted: March 31, 2019 Essay by Devika Kamani
  • Mgt655 Incentives Can Be Too Powerful Case Study

    Mgt655 Incentives Can Be Too Powerful Case Study

    Assignment 3 MGT 655 April 14, 2019 Reflection Assignment The foundation of any success compensation plan is that it serves to drive the right employee behavior and that it is linked to strategy and operational success. The most important part of the system is the metrics or measures on which compensation is based. Selecting the wrong measures can result in rewarding undesirable behavior and decision making. Achieving or maintaining a competitive advantage in any field

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    Essay Length: 367 Words / 2 Pages
    Submitted: April 14, 2019 Essay by ty_Green
  • A Case Study of Barings Bank

    A Case Study of Barings Bank

    Abstract With economic globalization, enterprises are faced with huge competition from various aspects, and business risks have increased sharply. How to make enterprises evade risks and achieve stable and rapid development is the core issue of enterprises. Starting from the bankruptcy of The Barings Bank, this paper reflects on the role and significance of effective internal control to avoid risks and improve business efficiency and profitability. With the mirror of the Bank of Bahrain, we

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: April 22, 2019 Essay by Alyssa Xu
  • Dawson Forest Case Study

    Dawson Forest Case Study

    ________________ Executive Summary Dawson Forest Products Inc., is a well-known Canadian company that manages public lands. Dawson manages public lands all around BC, and has several mills located at several points in BC. The case study is all about central BC mill, which has huge differences in its budgeted and actual costs related to its Biomass Conversion Project, due to the incapability of the company to efficiently allocate the costs. However, these differences do not

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    Essay Length: 1,920 Words / 8 Pages
    Submitted: April 24, 2019 Essay by Juanmafd
  • The Iphone X Features Case Study

    The Iphone X Features Case Study

    THE IPHONE X The iPhone X Luis Andrade Western Governors University The iPhone X What do you look for when purchasing a new phone? Does it have to be extremely fast? Perhaps you care about the design of the phone more than the actual performance. Or maybe you’re that person that must have the best camera for taking pictures. Well, the iPhone X exceeds all those expectations and more. It is the best smartphone on

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: April 25, 2019 Essay by luisandrade

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