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Conceptualizing a Business

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Strategic Plan, Part I: Conceptualizing a Business

Four Corners Event Center will be a safe environment where we will strive to provide you with outlets for your educational, social, business and recreational needs all in one facility. We will have both indoor and outdoor venues so no matter what time of year it is you can come and find a quiet room to study, put on your wet suit and ride a wave, grab your gloves and rock climb or just catch up with your friends and family in a fun setting. Let us show you that great times right here in the heart of the city that will make you wish everyday was the weekend.

The city is committed to revitalizing our downtown area and made great strides by putting in Grizzly Stadium our very own minor league baseball park and now Four Corners Event Center. All across the city we have splashes of entertainment but nothing like that of Four Corners. You may ask what will make Four Corner's so special well when you combine John's Incredible Pizza, Clovis Lakes, Fresno State Library, Fresno Indoor Soccer, and Gymboree you get Four Corners Event Center. Our beautiful campus will be divided into four very distinct areas where you can be entertained, educated, energized and invigorated. Our Educational/Business Center has quiet rooms for studying, conference rooms for meeting, computer labs and a book store and copy center. The Recreational Center has a rock climbing walk, indoor/outdoor fields and courts for sporting events, and wave run that will peak the interest of any surfer that cannot get to the beach. Our Social Center has a variety of indoor banquet rooms as well as outdoor venues for your special events whether it is a wedding reception, graduation party or a for a retirement party, we have a room to host the party in. The social club rooms are great for smaller intimate gatherings and meetings, so book the room for your next tea or book club meeting. Our Kids Club has indoor and outdoor playgrounds, video games and daycare will have your little ones asking when they are coming back before they leave the building.

Four Corners Event Center's strategy is simple, bring all the great things about our wonderful town together in one place and make it affordable for people of the community to use no matter the season (Pearce & Robinson, 2009, p. 246). People say it cannot be done, but we will take 150,000 square feet of abandon warehouses and vacant land and create this great campus that will allow residents of this community to come in and find an outlet.


Pearce, J. A. & Robinson, Jr., R. B. (2009). Strategic Management - Formulation, Implementation and Control (11th ed.). New York, NY: McGraw-Hill Irwin.



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