E-Business

E-Business

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The e-business in the scenario depicted above, it can be found that it performs the process of identifying target customers as well as formulating a marketing mix processes by seeking to answer some of the main important questions before embarking on selling. The customers are identified by researching on the targeted customers by talking to the locals who are perceived to be interested in the services offered by the organization.

In carrying out all these activities in e-marketing, the questions such as the who are the customers who may be able to buy the company's products are put into consideration. In this scenario, the price is set which is the first p. The price in this regards is meant to attract many customers as possible. Too much pricing will drive away the potential buyer and the company will be left out of the business. Again, too low process will render the business to run out of business due to making losses especially when the factors of production are not considered in the prices determination.

Consequently, the determination of the place where the product will be sold. This is aimed at answering the question of where the market is. In the e-business, the place will be identified trough segmentation basing on the demography and the age brackets of the population. This will ensure that the targeted customers are reached, and the right products are delivered to them. For instance, the places where the populations are mainly old people will not be sold the [products which are meant for the youths (Segovia,. Et al 2012).

Product promotion is also identified in the e-business by letting the prospective clients to be aware of the products and services which are being offered by the organization.  This practice will be aimed at attracting as many customers as possible so as to be able to by buying their products from them. In this regards, the customers may be given free gifts and those who will be loyal will be rewarded by the company on an annual basis.

The marketing research processes are different in the e-marketing environment since, in the e-marketing environment; the keyword search is used in which it will result in quick as well as effective internet marketing. With also the features such as the Worldtracker, the customers will be able to search the exact words which are related to the products they want. In this regards, it will result in time saving. In addition, the pricing of the company’s products with regards to the marketing will be based on the competitor’s prices which will then be used to become more competent and prosper in the business.

In addition, e-marketing entails the uses of the blogs and posts which can enrich the customers as well as the organization with the wealth of the products and prices from other organizations. This implies that the company will be able to monitor the competitors since the e-marketing contains a flow of the information from the public opinion which will help the organizations in making better decisions with regards to satisfying their customers (Information Resources Management Association 2012).

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