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Marketing Case Solution Nestle Pizza

Essay by   •  January 17, 2017  •  Coursework  •  3,055 Words (13 Pages)  •  1,195 Views

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Step 1a:        Adjusted Trial Rate for Contadina User Households

Pizza & Toppings:        =        .80 x                         + .30 x                 

                        "Definitely"*                "Probably"*

                =                

Pizza Only:        =        .80 x                         + .30 x                 

                        "Definitely"*                "Probably"*

                =                

Step 1b:        Adjusted Trial Rate for Contadina Non-User Households

Pizza & Toppings:        =        .80 x                         + .30 x                 

                        "Definitely"*                "Probably"*

                =                

Pizza Only:        =        .80 x                         + .30 x                 

                        "Definitely"*                "Probably"*

                =                

Step 2a:        Trial Unit Sales from Contadina User Households

Pizza & Toppings:

        =                        x                        

        availability (%ACV)                awareness(%)*                

        x                        x                        x                

                adj. trial rate (%)*                transaction size                        # of Contadina user hhs.*

        =                

Pizza Only:

        =                        x                        

        availability (%ACV)                awareness(%)*                

        x                        x                        x                

                adj. trial rate (%)*                transaction size                        # of Contadina user hhs.*

        =                

Step 2b:        Trial Unit Sales from Contadina Non-User Households

Pizza & Toppings:

        =                        x                

        availability (%ACV)                awareness(%)*                

        x                        x                        x                

                adj. trial rate (%)*                transaction size                        # of Contadina non-user hhs.*

        =                

Pizza Only:

        =                        x                        

        availability (%ACV)                awareness(%)*                

        x                        x                        x                

                adj. trial rate (%)*                transaction size                        # of Contadina non-user hhs.*

        =                

Step 3:        Trial Dollar Sales        

Pizza & Toppings:        =                        x                        x .67

                        total trial unit sales                unit price        factory price adj.

                =                

Pizza Only:        =                        x                        x .67

...

...

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