Marketing Case

Marketing is a very important aspect in terms of developing businesses, brands and consumer satisfaction and loyalty. Even though there are increasing numbers of people joining the marketing world each day, they still don't know the aspects of marketing. A person who wants to succeed in marketing industry must first take note on the importance, from its general purposes to its strength in all industries. Firstly, we need to really understand what the real meaning of marketing is. As per said by Philip Kotler, marketing is a process to satisfy needs and wants through exchanges between two or more party. The key of marketing lies in the SWOT and the main 4P's. SWOT stands for the strengths, weaknesses, opportunities and threats in the marketing world. Then the 4P's stands for product, promotion, price and place. Only with these 4P's then marketing can take place. To form an extravaganza marketing plans is to really understand the SWOT criteria of each company and products; also the suitable 4P's to be applied.

Each and every single thing that we do must have its own purposes. Therefore, in marketing there is the purpose on why people join the marketing world. Firstly, marketing is important to boost up sales. Marketing helps businesses, brands and corporations in terms of sales. It helps to attract more and more potential buyers from all over the places. When the number of buyers increased, same phenomenon will occur to the number of sales of a product or service. It has been proven that through marketing, buyers have confidence to purchase the product. This is because through marketing, the marketers need to provide information about a product or service. Through this method then the buyers will have their idea on what is being sell to them. If the buyers are very satisfied with the presentation of a product, then they will certainly place some demand to that product and services and at the same time will boost up the sales of a product or service provided by the company.

Then, what are the strengths that are commonly found in the marketing field. New innovations often attract peoples' attention if being compared to the older version of the products or services. Peoples' needs and wants changes through times. Therefore, whichever company that can come up with different types of innovations usually stays longer in the market, for example, mobile phones and laptops. Each and every models have different criteria but of the same model or manufacturer. Next is the quality of the products. Buyers will certainly come back if the qualities of the products or services being cater to them meet their needs. These are the strengths of marketing. Lastly, marketers need to know the importance of marketing. The importance of marketing is slightly similar to the general purposes of marketing. Marketing is important to promote product awareness where the marketers will give information to the buyers about the product through advertising and promotions. Then, after the awareness had been carried out, sales will surely boom and once build the company's reputation. This is when people recognize the logo, images or the name of the company through the adverts. Without marketing, it is impossible for a company to promote and sell their products or services to the mass audience out there.

How marketing develops a steady growth in businesses, brands and corporations? It's not easy to maintain the steady development in those three fields. One must have a strategic marketing plan. Firstly, the marketers need to define their target market or potential buyers. Each product and service that the company wanted to cater needs to be studied first so that the marketers know which product or service belongs to which target market. This is important so that there will be no misunderstandings occur during business for example, we wouldn't want to sell cigarettes to youngsters below